Enterprise enablement · Simulation
Sales Practice
A rehearsal room for the conversations that actually close.
- Role
- Forward-deployed builder
- Type
- Enterprise enablement
- Status
- CAAT pilot
- Live at
- sales.usaw.ai
The friction
Roleplay for complex, high-trust pension sales is scarce and awkward. It needs a manager or peer to play the buyer, difficulty swings with whoever’s available, feedback is subjective, and reps who’ve seen the “answer key” never practise real discovery. In deals with union, finance, and HR stakeholders, one weak first call can burn a rare opening.
Where AI helps
AI gives reps a realistic buyer on demand — 24/7, no scheduling partner — whose psychology stays hidden (they see only LinkedIn-level facts), forcing genuine discovery. The same practice runs in the browser or over a real phone line, and every attempt is scored against the team’s own bespoke sales framework from the actual transcript — objective evidence instead of a manager’s gut.
Who it helps — CAAT Pension Plan’s pension-solutions sales team — reps selling DBplus to employers, HR and Total Rewards leaders, CFOs, founders, and union leadership.
What I built
-
Realtime AI buyer personas
OpenAI Realtime + xAI Grok Voice, 10 voices: 12 curated personas plus unlimited generated ones, each with a hidden behavioural brief.
-
Phone practice over a real line
Twilio-routed calls scheduled by PIN, recorded with consent, transcribed, and auto-emailed back.
-
Competency scorecards
An LLM-as-judge grades the transcript against a bespoke sales framework: weighted competencies, coaching notes, and a score—configurable to whatever methodology a team sells on.
Proof